We are former White House staffers, campaign strategists, corporate collaborators, and non-profit coalition builders.

At PAX, your vision is our blueprint. We believe in a partnership model where your goals become our mission. Our team works closely with you at every step, ensuring our strategies align with your brand ethos and business objectives.

We thrive on innovation and creativity, constantly exploring new ways to capture attention and engage digital audiences. Our forward-thinking mindset means your brand benefits from the latest trends and technologies.

Our track record speaks for itself. We’ve helped businesses across various industries achieve remarkable growth, enhance digital engagement, and exceed their marketing goals. With PAX, you’re not just getting a service provider; you’re gaining a partner committed to your success.

  • Digital Marketing Solutions: From SEO and SEM to social media advertising and content marketing, our tailored strategies ensure your brand stands out in a crowded digital space. We leverage the latest tools and analytics to optimize your online presence and maximize ROI.

  • Communications Mastery: Effective communication is at the heart of what we do. We craft compelling narratives that resonate with your audience, enhance brand loyalty, and inspire action. Whether through press releases, email marketing campaigns, or digital storytelling, we focus on delivering clear, impactful messages.

  • Creative Design & Branding: Our creative team brings your brand to life with stunning visuals and immersive digital experiences. From website design to multimedia content, we ensure every touchpoint reflects your brand’s identity and values.


Our Mission

We strive to make the power of the media accessible to all.

Our Value Proposition

We create opportunities. We are fueled by our insatiable need to win for our clients.

What fuels you?

Senior-level experience running multi-channel communications campaigns

We have executed and crafted rapid response and communications plans at the highest levels through our experience as White House communications staffers, Capitol Hill communications leads, and working on presidential campaigns.

White House rapid response experts

Our founder began his career working as a rapid response researcher in the Office of Communications in the White House. We have done this at the highest level.

Solid Wins

PAX has a media team delivering constant, significant, national mainstream media placements for clients at the forefront of critical public debates. We are earning cable news coverage and national broadcast, but also deep-dive and “embed” pieces illuminating the work of organizations nationwide.

A diverse team that reflects the movements we serve

We look like America and the audiences our clients hire us to reach.

Our integrated digital and creative know-how will bring every tool to bear

We have crafted digital campaigns with global reach. Our viral campaigns have totaled over 10 billion impressions across all major social media platforms.

Top-Tier Placements

We have placed opinion pieces in the New York Times, successfully pitched editorial boards in the LA Times, and booked clients on top cable news and entertainment networks.

Our Leadership

Get to know us.

Derrick Robinson

Founder and President

Following the events of George Floyd’s murder, Derrick Robinson felt a responsibility to use his access to the media to lend a hand to non-profits and local activists fighting for systemic change. What started as a passion project became PAX consulting. 

Derrick is a communications professional with more than a decade of experience working for government agencies, nonprofits, political candidates, technology startups, Hollywood executives, and businesses to establish and enhance their media and influencer relations, social media, and marketing reach.

Derrick began his career in Democratic politics, starting at the Democratic National Committee, then working in the White House Office of Communications as a researcher, fact-checker, and press strategist. During this period, he also served on President Obama’s successful 2012 Presidential campaign. He later was a lead spokesperson at the Department of Energy’s National Nuclear Security Administration. After his time in the Obama administration, Derrick led communications for a Los Angeles Member of Congress, then led communications for the Lawyers committee for Civil Rights Under Law. 

Since founding PAX he has led communications for Public Citizen, Color of Change, DreamCorps, The Faith And Politics Institute, Native American Nations, The Ethiopian Federal Government, The McArthur Foundation, Lauren Underwood for Congress, and more.


Estefania Luna Hernandez

Managing DirectoR

At PAX, Estefania leads the execution of strategic social media campaigns for our non-profit, social advocacy clients, and corporate clients.Prior to joining the firm, Estefania was an immigration case manager and social worker for a large non-profit that advocates for unaccompanied minors coming across the US border. She used her deep knowledge of the US post-release program and federal law to connect minors with resources and reunify families. 

Shelley Levin

Lead Media Engagement Advisor

Shelly Levin is the founder of Gatheround Group and a communications specialist with more than 17 years of experience working in public relations, branding and digital marketing. With a focus on the built environment, Levin specializes in large-scale commercial real estate, interior design and architecture, technology and DEI initiatives. Prior to starting her own consultancy, Levin served as vice president at Allison+Partners, as well as the global director of public relations at  (Hirsch Bedner Associates) HBA, the world’s leading hospitality design firm, where she worked internationally for more than a decade. In 2018, Levin was named one of PRWeek’s Hall of Femme recipients. 


michelle pinedo

Chief Financial officer & Vice President of diversity, equity and inclusion

Michelle Pinedo has over 20 years of executive-level experience in leading non-profit organizations to new degrees of efficiency and impact. In addition to her role as CFO, Michelle oversees PAX Consulting’s client diversity, equity, and inclusion standards, collaborating with clients to advise on DEI programs – with a focus on development, performance, and retention. 

Before joining PAX, Michelle worked at Episcopal Relief & Development. This global relief organization works with Anglican and ecumenical partners to find solutions to hunger, poverty, disasters, and disease. During her tenure, she created and implemented an organization-wide Diversity & Inclusion program, led a web transformation project, implemented a performance management strategy that furthered professional development amongst staff, and optimized organizational cash flow and forecasting.

Prior to her work with Episcopal Relief & Development, Michelle held the most senior finance position with Amref Health Africa, a Nairobi, Kenya-based organization that provides health services and health worker training to over 30 African countries. A graduate of the City University of New York, she holds a BA in business from the CUNY School of Professional Studies and a Diversity and Inclusion Certificate from Cornell University.

Currently, she serves on the board of #MEAction, an international advocacy organization, as their Treasurer, and is a past board member of the City University of New York, School of Professional Studies Foundation.

Natalia Garzon

Lead Communications Advisor

Natalia Garzon is a results-driven communications leader who thrives on creating and disseminating transformative narratives to help advance racial justice, reproductive rights, and other social issues. Natalia served as Director of Media Relations at the NAACP Legal Defense Fund (LDF), where she created and led communications efforts for the Education and Economic Justice portfolios, amplifying cases related to race-conscious admissions to fair housing and workplace discrimination issues. Throughout her 17+ year career, she has worked with corporations, foundations, national nonprofits, and thought leaders to develop dynamic strategies that not only reach but engage and activate diverse audiences to create change. Natalia received her Bachelor of Arts in Economics from Tufts University and is fluent in Spanish.

Derwayne henry

creative director & head of digital marketing

DerWayne Henry is a strategic planning and marketing technology (SaaS) expert with ten years of advanced experience in project/program management, content development, digital and UX strategy, and product implementation. 

He has an impeccable track record of successfully launching senior-level projects and cross-functionally leading UX-oriented project teams (ex. data, digital, creative) that have resulted in a positive increase in key performance indicators (KPIs) as well as continued success in achieving client marketing objectives and strategic goals. Not only does he know how to design and implement effective digital strategy plans, but he also has exceptional knowledge and expertise of today’s SaaS (MarTech) products and B2B/B2C (Salesforce/Pardot) software, where he has successfully led the development of user-friendly digital assets and creative resources for program and product launches. He has a decade of management experience, having led creative operations and UX/CX teams.

Jackie Nedell

Director Of Media Relations

Jackie is a Director at PAX, where she helps develop and drive crisis communications, media training, and public affairs strategies for the firm’s political, corporate, and non-profit clients. Jackie is a senior communications executive who has worked as a reporter/anchor in national and local television news and held senior positions in public relations and the federal government, working in the Clinton Administration and various top public relations firms. Jackie’s extensive television news experience means her clients get real world experience in her media and presentation training and learn how to create compelling messages that cut through the media clutter.

Schedule a Free Consultation

We are former White House staffers, campaign strategists, corporate collaborators, and non-profit coalition builders who offer free communications counsel. Try us out.

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